Sustainability

Sustainability is a very important pillar for us, rooted in the DNA of our company.

Being sustainable for us does not only mean avoiding the use of chemicals in the dyeing of leather, as is the case for example with the use of vegetable dyes for our tie-dye models, but extends much further. 

For example, by using hand craft and working by daylight in the villages we minimise the use of electricity. We started the brand using recycled cartons and continue to use embellishments spun from plastic waste.

It is not only about the final product but the whole process involves minimising waste, using public transport to move embroideries across villages instead of courier flights and being located centrally where markets and resources are a bike ride away.

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